This not only resulted in a prolonged delay but caused the films budget to increase by several crores However, the film was rewritten soon after its launch. Gowtham’s Photon Factory had originally entered into an agreement with Aascar Film to produce the film on a ‘first copy’ basis for about Rs 7 crore. Meanwhile, the relationship between Ravichandran and the film’s director Gowtham has turned bitter, with discussions centering around the film’s budget. The move by Sony BMG was the first of its kind in Indian cinema. The songs from the albums were released to four leading FM stations in Chennai, with one song per station, in attempt to popularise it five days before the official launch. The film has seven songs composed by Harris Jayaraj. The film is believed to be based on Character, a Dutch film by Mike van Diem, however others have claimed that it is a remake of the 1993 Hollywood movie, Forrest Gump, starring Tom Hanks. Initially titles such as Naan Thaan and Udal Porul Aavi were considered to be the title for the project but however, Gautham announced the title was decided as Vaaranam Aayiram, whose literal meaning is “the strength of a thousand elephants”. Nevertheless, in 2006, producer Aascar Ravichandran signed up the pair for a new film, which they confirmed was not going to be a sequel of their previous venture, and was going to be a romantic thriller. However, after a photo shoot, the film was delayed and then subsequently called off. In early 2005, the pair came together for a film tentatively titled Chennaiyil Oru Mazhaikaalam which also featured Asin Thottumkal in the lead role and Daniel Balaji in a supporting role. Vaaranam Aayiram came about when, after the release of Kaaka Kaaka in 2003, both the director Gautham Menon and Surya Sivakumar expressed their desire to work together in the future. Sun Pictures had undertaken a ‘never seen before’ promotional exercise, both on television and print, that raised expectations for the film, and helped to popularise the films soundtrack. “They want to create a massive marketing blitzkrieg for Vaaranam Aayiram on Kalaignar TV, just the way Maran did for his film on Sun Network channels,” said a veteran distributor of Tamil films. However, Cloud Nine, a film company launched by Azhagiri’s family, has postponed the movie’s release to mid-November. The film, featuring actor Surya and Kannada star, Divya in the lead, and directed by Gowtham Menon, was expected to hit the screens this Diwali. His son, Dayanidhi Azhagiri has acquired the theatrical rights of a much-eagerly awaited Tamil film, Vaaranam Aayiram for close to Rs 18 crore. Now Azhagiri seems keen to have his share of the tinsel pie.
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The film also raked up enough political controversy, when its release was initially stalled in Madurai, a region known to be pro Azhagiri.
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Last month saw Sun TV foraying into films by acquiring the worldwide rights of Kadhalil Vizhundhen which turned out to be a huge success. The ongoing tussle for supremacy between Tamil Nadu chief minister, M Karunanidhi’s elder son M K Azhagiri and the Sun TV Network’s Kalanithi Maran is now playing itself out against the backdrop of the Tamil film industry. The reality show will showcase youngsters exhibiting daredevil acts. The second reality show of Kalaignar TV is called Dhil Dhil Manadhil, which will be aired on Saturdays at 9.30 pm. Directed by ace choreographer Kala Master, this show is expected to be on air for six months.
Odi Vilayadu Pappa is a children’s dance reality show, which would be telecast at 9.00 pm. Kalaignar TV, on the other hand, is launching two new reality shows, both of which will go on air from October 18. The show is currently in its audition stage and would go on air soon. The participants would be allotted a specific time for presenting their acts on the stage. The participants would be assessed solely on the basis of the entertainment value of their performances. The show is based on the concept, wherein people of all ages can take part, who are artistically gifted.
Super Talent will offer a platform for participants to present any and every talent ranging from mime, mimicry, mono acting, magic, juggling, instrumental music, etc’, besides singing and dancing. The channel claims to break the monotony of conventional dancing and singing based shows.
Amrita TV, the Malayalam entertainment channel, and Kalaignar TV, the Tamil entertainment channel, have announced a slew of new reality shows to be launched in the coming days.Īmrita TV will launch a new reality show called Super Talent, which offers a platform for presenting many talents of a person.
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